DFCC Bank’s Leasing Campaign Drives Brand Visibility and Customer Engagement at Welipenna
May 29, 2025
DFCC Bank successfully concluded a dynamic and high-impact Leasing promotional campaign at the Welipenna Service Area on the Southern Expressway, held on May 10th and 11th, 2025. The initiative, launched in strategic collaboration with United Motors Lanka, significantly enhanced brand visibility, deepened customer engagement, and reinforced DFCC Bank’s position as a trusted financial partner in vehicle leasing.
The campaign addressed a critical gap in public awareness by positioning DFCC’s leasing solutions directly in front of a high-traffic audience—primarily vehicle owners, drivers, and families. Visitors were offered information about the Bank’s competitive leasing options, including monthly rentals as low as Rs. 1,555 for Rs. 100,000 over eight years, making vehicle ownership more accessible and affordable.
The Welipenna location was carefully chosen to maximise visibility and encourage face-to-face interaction. Customers responded positively to the presence of DFCC Bank representatives on-site, who provided product education, answered queries, and offered real-time support.
“This campaign was a testament to the power of strategic outreach. By going beyond traditional channels and directly engaging with customers in high-footfall locations, we built trust, raised awareness, and made a lasting impression. Our partnership with United Motors Lanka added further credibility and reach to this initiative,” said Aasiri Iddamalgoda, Senior Vice President – Retail Banking and SME at DFCC Bank.
The campaign strengthened brand recall, received overwhelmingly positive customer feedback, and expanded awareness of DFCC Bank’s leasing proposition. It also demonstrated the effectiveness of experience-based marketing in non-branch, high-traffic settings.
DFCC Bank remains committed to creating more such opportunities where meaningful interactions help simplify banking, build relationships, and deliver practical financial solutions to everyday Sri Lankans.
About DFCC Bank
DFCC Bank PLC, established in 1955 and listed on the Colombo Stock Exchange since 1956, is one of Sri Lanka’s leading financial institutions. Regulated by the Central Bank of Sri Lanka and rated A (lka) by Fitch Ratings, the Bank offers a comprehensive portfolio of retail, corporate, and SME banking services, along with treasury, investment, and trade finance solutions.
With customer centricity and sustainable innovation at its core, DFCC Bank delivers seamless and secure banking experiences, which include digital platforms like DFCC MySpace, and through a network of 138 branches and access to over 5,500 ATMs via the LankaPay network.
A recognised leader in sustainable finance and renewable energy initiatives, DFCC Bank is committed to reducing environmental impact and fostering long-term economic resilience.
