DFCC launches ‘Know & Grow’ campaign with interactive digital campaign for Independence Week H2: DFCC Bank’s ‘Know & Grow’ Digital Campaign Salutes the Sri Lankan Flag Uniquely
March 7, 2017
DFCC Bank is proud to launch the ‘Know & Grow’ digital campaign on the occasion of the Independence month of February to inculcate patriotism and spread awareness of the meaning of the symbols and colours of the Sri Lankan flag. The ‘Know & Grow’ campaign was conceptualized by the Bank to educate people about the Sri Lankan flag and its elements to coincide the Independence Day celebrations during the month of February.
The digital campaign was created based on the insight that although the Sri Lankan Flag is one of the most searched fields on Google in Sri Lanka, many people however are unaware of what each element of the flag stood for. DFCC used this insight to devise a creative digital campaign whereby users were given the chance to assemble the Sri Lankan flag in the interactive gaming interface, using its key elements, while being educated on what each element represents.
Commenting on the campaign, Arjun Fernando – CEO, DFCC Bank, said, “DFCC Bank is continually looking at ways to add value to the citizens of the country. The launch of the Know & Grow campaign through a digital concept is a timely initiative for users to engage with the Sri Lankan flag, not only to deepen patriotic feelings, but also to understand every element of the flag as proud citizens should. We are particularly pleased to have created an easy-to-use digital interface that is both engaging and one that can be shared amongst people of all ages. As a home-grown and proudly patriotic institution, DFCC Bank is committed to empowering citizens through public interest initiatives while enhancing lives with our innovative financial solutions.”