DFCC’s Digital Marketing Campaign Wins Silver Award at ACEF Global Customer Engagement Awards
July 10, 2023
DFCC Bank, Sri Lanka’s Bank for Everyone, a brand that has adopted digital in an effective way to engage with its customers has won a prestigious Silver Award at the 12th ACEF Global Customer Engagement Awards for its remarkably successful digital marketing campaign to promote DFCC Aloka – its comprehensive banking proposition tailored for women. Accordingly, the DFCC Aloka campaign was selected for the ACEF Silver Award for Digital Marketing in the “Creative” subcategory. The Award recognises DFCC Bank’s innovative and creative approach to its digital marketing strategy for DFCC Aloka. This is the 2nd time that DFCC Bank has won a recognition at the ACEF Global Customer Engagement Awards.
Expressing her positive sentiments, Nilmini Gunaratne, Vice President- Head of Marketing and Sustainability at DFCC Bank, said, “We are simply delighted to receive this recognition for our DFCC Aloka digital marketing campaign. Our ability to create a relatable campaign and supporting material maximised our reach and resonated with our target group. Therefore, we would like to take this opportunity to thank our customers for their continued support and trust in DFCC Bank and express our gratitude to the ACEF Global Customer Engagement Awards for this recognition. At DFCC Bank, guided by our formal sustainability strategy, we are committed to diversity, equity, and inclusion, with women’s empowerment being a key focus area. DFCC Aloka is a proposition that empowers women, offering preferential support and services for women-owned and run enterprises, including the smallest of businesses. Our goal is to provide Sri Lanka’s women with the financial tools they need to build their dreams and live the lifestyle they aspire to, helping to unlock untapped economic opportunities for all.”
The digital marketing campaign for DFCC Aloka revolved around an inspiring digital video. It resulted in notable digital marketing results, generating 4.6 million ad impressions across all social channels, 972 leads, 467,392 Thru Plays on Facebook and Instagram, and 156,305 views on YouTube. These results, together with the innovative approach of the campaign, worked together to earn DFCC Bank this valuable recognition at the ACEF Global Customer Engagement Awards.
Organised by a team of professionals from India, Sri Lanka, and the UAE and guided by Advisory Members from Branding, Marketing, and Creative Agencies based in India, the US, Australia, Singapore, the UAE, and Sri Lanka, the ACEF Global Customer Engagement Awards are focused on recognising exceptional excellence across areas such as Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, and Properties.
DFCC Bank’s commitment to creating a diverse, equitable, and inclusive society is reflected in its Sustainability Strategy, which places significant focus on women’s empowerment. Guided by this strategy, DFCC Bank is committed to creating resilient communities in Sri Lanka by helping to foster a better, more resilient future for all Sri Lankans through sustainable finance.
About DFCC Bank
DFCC Bank is a full-service commercial bank with a rich history of 68 years, and offers a diverse range of commercial and development banking services. As part of its Sustainability Strategy 2020-2030, the bank aims to become a leading institution that contributes towards greater resilience through the creation of resilient businesses and supporting green financing and sustainable, socially responsible entrepreneurship. The Bank has received numerous accolades, including being named the ‘Most Trusted Retail Banking Brand’ and the ‘Best Customer Service Banking Brand’ in Sri Lanka in 2021 by Global Brands Magazine UK, and ‘Market leader in Cash Management 2021’ by Euromoney. Additionally, DFCC Bank is ranked among Business Today’s Top 40 Corporates in Sri Lanka, is rated A- (lka) by Fitch Ratings Lanka Limited, and is regulated by the Central Bank of Sri Lanka.