You should ideally:

• possess three years of experience in a marketing related position
• possess a degree in a relevant discipline, preferably with a class from a recognized university as well as a suitable professional qualification in marketing.
• possess part qualification in CIM/ SLIM will be an added advantage
• ability in Advertising concepts, Digital Marketing, Report writing, Critical Analysis, Strategic Thinking, Finance knowledge
• have excellent Communications skills, work management skills &, Resource planning skills

You will be mainly responsible for;

• developing and executing the annual marketing strategy for Liability products, ensuring alignment
  with business goals and customer needs
• planning and implementing Below-the-Line (BTL) activations, including targeted events, exhibitions,
  and in-branch initiatives to drive engagement and product visibility
• monitoring product performance and analyzing campaign metrics to evaluate effectiveness and
  refine marketing strategies accordingly
• collaborating with internal stakeholders to ensure seamless execution of marketing plans and timely
  delivery of marketing materials and communication

We are an equal opportunity employer, committed to promoting an inclusive and diverse environment. Recruitment to the Bank is based solely on merit and competency irrespective of other characteristics that make our employees unique. Any form of canvassing is discouraged. Correspondence will only be with the short-listed candidates.

Click here to download the DFCC Bank application form and apply now via the below portal by 20 August 2025.

Chief Human Resources Officer
DFCC Bank PLC, 73/5 Galle Road, Colombo 03
website – www.dfcc.lk